Geof Rochester is currently Managing Director focused on corporate marketing partnerships and brand visibility. Prior to this new role he had functioned as TNC’s Chief Marketing Officer since 2010. As CMO he was responsible for steering the organization’s marketing, membership and brand strategies. Geof has a deep and varied marketing background. Since coming to TNC Geof has pushed the organization to broaden support for the environment by going after mega brand partners and unusual collaborations. Some of these have included Macys, Subway, Harley Davidson, Univision, Globo, and a host of other leading brands around the world.
Before coming to the Nature Conservancy, Geof served as the Executive Vice President for Marketing at World Wrestling Entertainment. Prior to that position, he served as Senior Vice President for Marketing at Showtime Networks. He held senior marketing positions at Comcast Communications, Radisson Hotels International and Proctor and Gamble. A graduate of Georgetown University, Geof received his M.B.A. from the Wharton School of the University of Pennsylvania. He was born in Barbados, but has lived most of his life in the United States. He also serves on the following boards: Georgetown University Alumni Senate, the Board of Directors of ecoAmerica , and on the Alumni Board of Wharton’s Initiative for Global Environmental Leadership. In the recent past Geof has spoken at the ecoAmerica Climate Leadership Summit, Sustainable Brands Conference and Latin America Water Week 2015.