VICTOR FRIEDBERG

Victor has been at the forefront of innovation, global development and sustainability for over 20 years. As Co-Founder of S2G Ventures he has been a principal force in developing the S2G mission, culture, strategy and team. Through his work, he has pioneered system investing as a strategy for investing into food and agriculture and applied this approach in building the S2G portfolio of 25 companies. As Managing Director, Victor lead the S2G investments into Beyond Meat, sweetgreen, Ripple, Maple Hill Creamery, Apeel Science, Ataraxis. FishPeople and Lavva among others. He is presently Executive Chairman of Lavva.

He is Founder and Chairman of FoodShot Global, an innovative grand challenge and investment platform with partners Rabobank, MARS, The Rockefeller Foundation, Generation Investment Management, ACRE, The Innovation Institute for Food and Health at UC Davis, The Builder’s Project and The Stone Barns Center for Food and Agriculture.

He was named by Forbes Magazine one of the Top 25 deal makers and influencers in Consumer Products in 2016 and generally regarded as one of the most influential investors in food and agriculture in the USA.